they say whether it is the issue, this is yeah, you, magnetic stone wanting that is sort of how best reached at on friday afternoon. and that's all for now. join us at the top of the for me on use. the prices got issues with a lot say what the good thing couldn't some more to say. you just click away, find the best document on you to really

see the world. never seen it before. the dr. know to dw the fannie mae monga or animal all the task. welcome to the world of v to big is opened up. many new possibilities. flow stream is proven very popular. some virtual youtube, as old wts. you both have millions of fans, how they make money and how you can join the trend. that's all a topic on shift the did you best, mostly use twitch and youtube to stream. and they are and to obtain us through and through. most use the animate all the task all the time, so viewers don't even get to see what the favored v cheapest actually look like in real life. the trend originated in japan. the home of monga, japanese,

which you was started appearing about a decade ago today. they are tens of 1000 as of youtube as worldwide. how did this trend gets on? we spoke to create us and people behind the scenes in japan. this is e q who she 40 ping space princess from a galaxy light years away. the v 2, but from japan has more than 50000 pounds on youtube alone. but as a standard, when it comes to v tubers or fans don't know what you looks like in real life. the 2 birds use the motion, capture hardware and software to transfer the motions to their avatar their by bringing it to life. because you 40 started b tubing in 2021. she plays video games, does crafts please use food and things for the creator. it's a full time job being of the to her. it is kind of a unique experience because you can connect with your audience in a personal way without interviewing your personal information. um,

my audience doesn't see my face, but they can see the way i move and react to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives be to bears more freedom but also protecting their private lives. the omega sisters are big in japan's v tubing community. some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from like death time through about the news and from south elk grove to 6 essex, they'll grow for the shooting a movie, recording videos for a few hours in the afternoon. sounds like a fidget cushion job, but that's just the fraction of the word we do best do many

a stream for 10 or more hours a day because the chances of getting rich us live street. sylva style is like the on the go. sisters are more of an exception to the rule with hundreds of thousands of subscribers. they can run several 1000000 euros a year. the tubing is a growing market. according to a to z market research. the global, the 2 are market, could grow nearly a 3rd and the next few years. one reason, better hardware and software is making the tubing easier and more accessible for eco, she for ease in japan, and many of you to those donations are an important source of income. unlike traditional youtube are found, fans of the 2 bodies will send more virtual presence or generation tips to see their name or message on the b 2 big screen. there are 3 types of with this folder . for us the uh, from the out about the idea of, uh,

youtube video content. and secondly, it's promotional from a company, for example, from one thing. so as um, product to a project and so on. and subway is the uh, cheap, or for on a day or audience. in the arrive of streaming fans have given tips of up to 10000 euros. they'll donate with the aim of getting closer to the retailer idol. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators funded emotional bonds. approachable, yet keeping an air of mystery that really seems to work, at least for the cheapest, as like all garage, more re, calliope. and this is best to reach you, but what we're not iron miles, they all have millions of fans across youtube and which we have numbers like that. it's no wonder why v 2 of us are being featured in advertisements. some even

collaborate with cities and local authorities, the site time up with extra close to tokyo uses and meet you. but as a tourism ambassador, so of course she because of call that has been advertising for the area since 2022 . these deals are often negotiated by v to the managers and specialized agencies meet cubing is no longer a nice phenomenon. in many places, it has become an integral part of the enter payment industry. v tube, or agencies manage their talents like they were traditional artist. agencies like hollow live media, sanji, and b shojo or some of the major players. another is the agency prism which belongs to sony, founded in tokyo, in 2021 present months with bilingual talents. this way they can reach foreign markets like the us. we're animate culture, it's booming. economy is just becoming very popular worldwide. and i think

the, the to being phenomenon goes hand in hand with side. and the tubing is like a combination of both streaming and annually. so, so each of originally like favorite animators talking and interacting with you and your plan. so i think that's why people i switch on to them. since the 20 terms many d 2 percent increase their reach exponentially. it's no surprise that they caught the attention of the entertainment industry one of the largest features in the entire world. the largest, in fact, is actually on the english side rather than on the japanese side. not only the population of english speaking countries and the number of fans of that content, whether it's kind of a content, user content, gaming content and so on, of course, exceeds the population in japan. the world's leading be to various gal gura. she has more than 4300000 subscribers on youtube alone. in 2022,

she overtook keys in a i as the big as a b 2 for star. more and more in be streamers, are aiming to make it big. agency see this? that's an opportunity a lot of people who are getting into them content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those back into administrative things. and they can focus on what they do best, which is content creation and speaking to their art. but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v tubers. and they're involved in planning their clients schedule. an exchange the v tubers get access to a top notch production environment. they can use the agencies marketing networks to

generate more reach and revenue. the agencies can also help them develop new formats and content. for the 2 of us being close, the fans can have a dock side, even if the true identities are mazda advertising, it can and the dangers, some deals with harassment and hate speech, including eco hershey for e. i think, uh, every content creator has dealt with. like mean spirited comments and um, kind of insensitive comments and stuff um whether your of each of or not, i think the to where is it in our case we do have that, but we have another it to layer to that and not people tend to forget that we are a real person to but we all kind of went to, to not take any of it to heart. what kind of harassment do virtual artists and performers face like in the middle of predicting a,

a v to her herself. and researcher wanted to find out for a study on harassment medicare's, she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to burn them. she presented her findings in a virtual live conference the most common form of harassment was sexual harassment. there was 3 types of harassment that were divided by the local physical and environmental environmental was being shown in appropriate images or just just a physical was being touched in the inappropriate manner and vocal while it was slurs um, inappropriate language and everything to do with that research are also tested if the way an avatar looked influence the level of harassment. principal. i noticed once i tried using,

i made all of us all in the made the outfit. and another day i tried using one just like regular like genes and stuff. i didn't notice of the made of i did, especially in public words, and i did the end of attract one positive behavior i and then the other one. unfortunately, the 2 of us also need to be protected from hate speech. fortunately, new laws in the making around the world in the u. platforms like youtube risk having to pay huge penalties if they don't work to combat online harassment. reach you, but agencies also try to protect that create us from hate speech. we're really, really serious about taking care of the mental health of our talent as well and focusing on not only being a business partner for them, but a friend along with, during your content creation. but according to research are ludmilla. but they cannot find many of the tubers want more support from moderators for example. or they want more effective tools for blocking abusive users on their channels.

however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the 2 birds value a lot. the more you stop temperament, let's say uh, rules that especially if it's in the case of like golf with mitchells and stuff like that. it might take away some of the freedom. it's more about the, you know, is it mentioned the overall governing tools, but more like, given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber nam co authored the report about harassment and the meta verse. nothing recently produced a song in which she praised the benefits of the men of hers like freedom through reinvention, a virtual paradise, but still play by the same issues as the real world. some of the 2 boys also

tackled real life problems like mutual rules, you know, who has no party affiliation, but has been elected to the local council of a tokyo district 3 times as of each you. but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about politicians in and he may style is v cubing you to stay or is it just a passing fad? that doesn't know what you think by the drama and special effects opportune. so makers are becoming more innovative. you

see this welcoming everything by default sent to tell them that there's a major market for, for to send them up because audiences one more will show you how they create the on 3 magic. and you enjoy this 77 percent next on d w. the will tell here we are happy that we all boxes. of course, the story we have a getting a visa is more difficult than finding gold hosted to use the dream force and for the future in the stories and issues that are being discussed across the country. news africa. in 60 minutes on d, w, conflicts, crises, every single connection mapped out shows that you can disagree odyssey be on the

board is what makes things the way they are mapped out, navigating a changing world. now on youtube, the so you've seen perfect picture and the figure in and you and the mode by the acting of duck. yep. yeah. and rums into what you want to be like them onto this 77 percent show. i'm asking you to is you'll have what it takes to be the next big movie stop. i am.